Ethnic project Strategy
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INTRODUCTION
Ethnic and informal entrepreneurship was long-time accused for its lack of initiative and realism to assure satisfactionstandards asked by the non-community clientele. This has restrained access to a larger market to these products and services (outputs) from economic players of this sector. With the inputting of contribution and the adaptation of management tools like strategy, it becomes possible to transform these gaps with the opportunity to play at a level playing field or equitable with local entrepreneurs. This is in order to manage such businesses like a project and a project like a business (especially community and development projects). This guide, written in a particular style, presents a proximity approach to take profit of the time to produce quality as a sales pitch. It bases on learning techniques (of the environment and of the profession)
and later, on the habilitation by the acquired competencies and, finally, on the affirmation of the action and sensitization of the community. To finish, this guide supports the process developed in my project structure model (complete), shown as part of my courses and of the coaching offered elsewhere:
Definition – Vocation – Idea – Vision – Mission – Objective – Strategy – Tactics – Action Plan – Projects – Utility.
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Arnaud Segla, Consultant Manager and Author, promotes informal alternatives and ethnic identity in terms of inter- and intra-community socioeconomic performance.
As the head of a consulting firm and think tank since 2009, he has built expertise in ethnic entrepreneurship projects for the economic empowerment of communities through various experiences in project management and business engineering aimed at contributing to the definition of informal alternative solutions for economic and sustainable development in Canada and Africa.
He has developed customized programs and services specifically for newcomers and residents from diverse cultures who want to start a business quickly and on the right foot, and above all, make it last. Arnaud offers highly practical training courses designed to enable participants to bring their projects to fruition in a short period of time. He is the author of several books, including the first guide on ethnic entrepreneurship using an informal approach.
