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Basics Design 07: Grids introduces readers to the basic principles of structure and order in graphic design. The use of grids as a layout tool has a long history in graphic design. Methods have been refined, improved and complemented many times, and this process continues today, as new technology creates new media contexts.
This book is not a prescriptive guide to using grids. Instead, it looks at the principles behind grid usage to give the reader the ability to tackle a wide variety of graphic design problems, which in turn opens up ample opportunities for expression and creativity.
This book is not a prescriptive guide to using grids. Instead, it looks at the principles behind grid usage to give the reader the ability to tackle a wide variety of graphic design problems, which in turn opens up ample opportunities for expression and creativity.
Basics Design 07: Grids introduces readers to the basic principles of structure and order in graphic design. The use of grids as a layout tool has a long history in graphic design. Methods have been refined, improved and complemented many times, and this process continues today, as new technology...
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Gavin Ambrose is a practising graphic designer whose client base includes the arts sector, galleries, publishers and advertising agencies. He has written and designed several books on graphic design, branding and packaging. Paul Harris is a freelance writer, journalist and editor. Paul writes for international magazines and journals in London and New York. He is a co-author and collaborator on books about packaging design and design principles.
Gavin Ambrose is a practising graphic designer whose client base includes the arts sector, galleries, publishers and advertising agencies. He has written and designed several books on graphic design, branding and packaging. Paul Harris is a freelance writer, journalist and editor. Paul writes for...
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