Barons and Bros: Leadership Lessons from the Parallel Lives of the Great 19th and 21st Century Entrepreneurs
Feb 2027 · Sold by Simon and Schuster
Ebook
240
Pages
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infoThis book will become available on February 2, 2027. You will not be charged until it is released.
About this ebook
Lessons from the lives of the men who built the future, then and now.
Have you ever wondered if great entrepreneurs like Andrew Carnegie and Elon Musk share traits or experiences that enabled their success? And if they do, what can you learn from their stories?
In Barons and Bros, Dr. Greg Autry, a leading researcher and educator in the field of technology entrepreneurship, pairs influential 19th-century industrialists with 21st-century tech entrepreneurs. The study of this intersection—inspired by the Roman biographer Plutarch—reveals the traits, strategies, and leadership styles that continue to shape our world.
Each section profiles a historical figure alongside a modern counterpart, offering both historical context and educational reflection. Rather than reaching the top through privilege, access, or advanced degrees, many of these influential figures developed grit from experiencing real adversity. In addition to Musk and Carnegie, Dr. Autry contrasts:
Whether you’re a student of leadership, an entrepreneur searching for models, or a reader fascinated by how fortunes are made, Barons and Bros pairs past and present to illustrate the power of vision and tenacity across history—and what that means for the future ahead.
Have you ever wondered if great entrepreneurs like Andrew Carnegie and Elon Musk share traits or experiences that enabled their success? And if they do, what can you learn from their stories?
In Barons and Bros, Dr. Greg Autry, a leading researcher and educator in the field of technology entrepreneurship, pairs influential 19th-century industrialists with 21st-century tech entrepreneurs. The study of this intersection—inspired by the Roman biographer Plutarch—reveals the traits, strategies, and leadership styles that continue to shape our world.
Each section profiles a historical figure alongside a modern counterpart, offering both historical context and educational reflection. Rather than reaching the top through privilege, access, or advanced degrees, many of these influential figures developed grit from experiencing real adversity. In addition to Musk and Carnegie, Dr. Autry contrasts:
- Sir Richard Branson with Cornelius Vanderbilt, America’s first transportation industrialist.
- Palmer Luckey of Oculus and Anduril with Hiram Maxim, a father of lightning, aviation, and weaponry.
- Jeff Bezos with Montgomery Ward, who built the first home delivery retail empire.
Whether you’re a student of leadership, an entrepreneur searching for models, or a reader fascinated by how fortunes are made, Barons and Bros pairs past and present to illustrate the power of vision and tenacity across history—and what that means for the future ahead.
Lessons from the lives of the men who built the future, then and now.
Have you ever wondered if great entrepreneurs like Andrew Carnegie and Elon Musk share traits or experiences that enabled their success? And if they do, what can you learn from their stories?
In Barons and Bros, Dr. Greg Autr...
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About the author
Dr. Greg Autry is an Associate Provost at the University of Central Florida. He had previous appointments at the University of Southern California and Imperial College London and has done work for Oxford University. He has been published in the Washington Post, Foreign Policy, and Forbes. He has appeared on Fox News, CNN, and the BBC. He has testified before Congress and debated at the Oxford Union. He is the author of Red Moon Rising, A New Entrepreneurial Dynamic, and Death by China (with Peter Navarro).
Prior to academia, Dr. Autry was a technology entrepreneur. He served on the NASA Agency Review Team in 2016 and 2024 and as NASA’s White House Liaison. He was nominated by President Trump to serve as NASA’s CFO in 2020 and 2025.
Dr. Autry holds a BA in history from Cal Poly Pomona. His MBA and PhD are from the University of California, Irvine.
Prior to academia, Dr. Autry was a technology entrepreneur. He served on the NASA Agency Review Team in 2016 and 2024 and as NASA’s White House Liaison. He was nominated by President Trump to serve as NASA’s CFO in 2020 and 2025.
Dr. Autry holds a BA in history from Cal Poly Pomona. His MBA and PhD are from the University of California, Irvine.
Dr. Greg Autry is an Associate Provost at the University of Central Florida. He had previous appointments at the University of Southern California and Imperial College London and has done work for Oxford University. He has been published in the Washington Post, Foreign Policy, and Forbes. He has ...
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