Managing In Turbulent Times

It deals with the strategies needed to transform rapid changes into opportunities, to turn the threat of change into productive and profitable action that contributes positively to our society, the economy, and the individual.

Drucker directs executives toward immediate structural survival rather than speculative forecasting. He details how managers in businesses and nonprofit institutions alike must adjust distorted accounts for inflation and protect liquidity to survive sudden panics.

The volume outlines a disciplined abandonment policy to cleanse operations of yesterday’s obsolete products. Enterprises are instructed to concentrate scarce resources on performing opportunities instead of feeding unproductive problems.

• Innovation: Innovation does not mean vague research; it requires the systematic search for opportunities and the structural willingness to set up new ventures separately outside existing managerial hierarchies.
• Leadership Frameworks: Productivity among knowledge workers requires strict assignment control, placing skilled performers where their proven strengths produce disproportionate results on key opportunities.
• Actionable Strategies: Organizations must operate with two distinct budgets, funding an operational budget on the lowest basis to get by while optimizing an opportunities budget for new ventures.
• Also by This Author: Effective Executive, The Essential Drucker and Innovation & Entrepr.