The Brian Solis Digital Reader
Giới thiệu về sách điện tử này
This is a three-publication set from thought leader Brian Solis covering social media and new media, the evolution of business, and the future of business. Engage! looks at social media and how to participate as a business while engaging your audience. What's the Future of Business? discusses topics such as the customer journey and the critical nature of the user experience. The End of Business as Usual reviews the evolution of the network economy and digital lifestyles. Moving forward successfully with your business communications is an overall theme of the set.
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Giới thiệu tác giả
BRIAN SOLIS is globally recognized as one of the most prominent thought leaders and published authors in new media. A digital analyst, sociologist, and futurist, Solis has influenced the effects of emerging media on business, sales, and marketing. He is principal of FutureWorks, an award-winning business consultancy in San Francisco, and has led social programs and change management initiatives for Fortune 500 companies and Web 2.0 startups. His blog, BrianSolis.com, is among the world's leading business and marketing websites.
