The Creative Process: An Ethnographic Analysis
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This fascinating and highly readable book, illustrated with many drawings by the author, uses semiotics, psychoanalytic theory, Marxist theory, and sociological theory to analyze creativity. It also includes short âinsertsâ by a communications scholar, a psychiatrist, a psychoanalyst, a semiotician, a humor scholar, and a media scholar offering their perspectives on the subject. The book relates creativity to humor, deals with the way Freudâs and Marxâs ideas can be applied to humor, and discusses many aspects of everyday life such as smart speakers, TikTok, hairstyles, bagels, and personal taste. It argues that creativity is not limited to a small number of people in the arts, but that everyone is, to varying degrees, creative. An unusual feature of the book is that it offers notes from the authorâs journal to show his thinking processes in writing the book.
This fascinating and highly readable book, illustrated with many drawings by the author, uses semiotics, psychoanalytic theory, Marxist theory, and sociological theory to analyze creativity. It also includes short âinsertsâ by a communications scholar, a psychiatrist, a psychoanalyst, a semiotici...
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Arthur Asa Berger is Professor Emeritus of Broadcast and Electronic Communication Arts at San Francisco State University. He has published more than 100 articles and numerous books on media, popular culture, humor, and American culture, including Ads, Fads and Consumer Culture, Brands and Cultural Analysis, Shop âtil You Drop, and Marketing and American Consumer Culture.
Arthur Asa Berger is Professor Emeritus of Broadcast and Electronic Communication Arts at San Francisco State University. He has published more than 100 articles and numerous books on media, popular culture, humor, and American culture, including Ads, Fads and Consumer Culture, Brands and Cultura...
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