The Knowledge-Creating Company

In a world where the only certainty is uncertainty, the one sure source of lasting competitive advantage is knowledge. The best companies survive by consistently creating new knowledge, disseminating it widely throughout the organization, and quickly leveraging it in their business processes and ...

Ikujiro Nonaka is Professor Emeritus of international business strategy at Hitotsubashi University's Graduate School of International Corporate Strategy, in Tokyo. He is coauthor, with Hirotaka Takeuchi, of The Knowledge-Creating Company: How Japanese Companies Create the Dynamics of Innovation.