Guerrilla P.R.: How You Can Wage an Effective Publicity Campaign...Without Going Broke

The manifesto for waging a street-smart publicity campaign with no- or low-cost strategies from one of Hollywood's most successful publicists. The volume shows how independent business owners can bypass pricey agencies by pitching news desks directly.

Levine draws on real-world cases—from flood-zone burger giveaways to stunt records—to show how moxie replaces big budgets. The handbook outlines clear steps for building targeted media lists, drafting one-page releases, and handling interviews.

• Public Relations: Master the four core principles of memorable story angles—utility, juxtaposition, humor, and image—to capture reporters' attention without gimmicks.
• Communication Skills: Apply the Five F's rule to keep every reporter encounter fast, fair, factual, frank, and friendly while staying on message under pressure.
• Case Studies: Discover how grassroots campaigns like Candy Lightner's visual demonstrations for M.A.D.D. and Doo-Dah parade stunts turned local causes into national headlines.
• Public Speaking: Learn to craft a single overriding communications objective and deliver focused twenty-minute presentations that build professional authority.