Arthur Asa Berger, PhD, is professor emeritus of Broadcast and Electronic Communication Arts at San Francisco State, where he taught for thirty-eight years (1965-2003). He is the author of more than one hundred articles and book reviews and more than seventy books on media, popular culture, humor and tourism. His books have been translated into ten languages and he has lectured in more than a dozen countries. He was a Fulbright scholar at the University of Milan in 1963-1964, spent a month at a Fulbright Senior Specialist in Argentina in 2012 and a month as a Fulbright Senior Specialist in Belarus in 2015. He has also written a number of academic mystery stories such as POSTMORTEM FOR A POSTMODERNIST and one about cruising, MISTAKE IN IDENTITY.