Bill Bishop is CEO of The BIG Idea Company. His team of coaches have helped more than 5,0000 entrepreneurs from around the world develop innovative BIG Ideas to grow their business. He's the author of the best-selling sales book How To Sell A Lobster and The New Factory Thinker, about a new business thinking process for today's disrupted marketplace. He's also the inventor of Quibberish(r), the paraphrase puzzle game.